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Powersports Consulting


If you're looking for answers on how to succeed in the powersports industry you've come to the right place. Tap into new business development, OEM strategic planning, custom market research, design research, and OEM Supply Chain development for ATV, UTV, Motorcycle, PWC and Snowmobile-related manufacturers. I also deliver third-party merger and acquisition research and expert witness services.

Keynote speaking and strategic planning sessions for Motorcycle and ATV suppliers
Expert witness trial experience ATV UTV Snowmobile Motorcyle
Primary ATV market research surveys at ATV SSV UTV Snowmobile events



A 27 year track record of success. 90+ consulting clients plus 13 years at OEMs. Simply put, there is no single resource available in the powersports industry that combines the exceptional insight, breadth and depth of experience, innovative approach and understanding of the  customer and the market that G-Force Consulting does. My services are a great value for billion-dollar global OEMs and start-ups alike.




Hands-on, data-driven or theoretical deliverables all at expert levels

Strategic planning

New Business development

Merger and Acquisition due diligence

Expert witness

Contract program management

Primary market research

Industry analysis

Electrical system design




See how G-Force Consulting DNA is found throughout the industry in everything from oils to instrument clusters.


From the first Polaris Ranger to the Can-Am Spyder, Gary Gustafson has played a role throughout the industry.

World-class customers, world-class results

"“Gary Gustafson is one of the most prolific engineering and marketing minds of our time." -- Paul Meeks, founder, Great Day ATV accessories

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