G-Force Consulting Inc.
Powersports Manufacturer Consulting
Anonymous Corporation

A multi-national corporation hired Gary Gustafson as lead consultant on an acquisition of a major power sports supplier. The target's future sales were determined to be tenuous, particularly because one of the target's major customers had a reputation for not maintaining durable supplier partnerships. G-Force Consulting recommended against the acquisition on grounds that the target's technology was not industry-leading and their sales projections were too optimistic. One year after the acquisition fell through, the worst-case scenario for the target did unfortunately develop--however G-Force Consulting's client was spared the potential loss they would've incurred as owners.

TeamFAST Airwave Suspension

Gary Gustafson developed the electronics for this award-winning aftermarket snowmobile suspension, which dramatically improves the useable "bandwidth" of the snowmobile permitting the rider all-day comfort even when riding aggressively in rugged terrain.


Gary Gustafson played an important role in 
E-Z-GO's re-entry into the UTV market. E-Z-GO acquired Bad Boy Buggies and also leveraged other business strategy and technology to begin to fill out their model line up. Stay tuned! 


ARGO's in-house marketing consultant contracted with Gary Gustafson of G-Force Consulting Inc. to spice up their press releases for their segment-shattering amphibious vehicles. The new press releases are relevant and captivating for their audience while providing concise technical specifications.

Bad Boy Buggy XT

A team put together by Gary Gustafson developed the basic suspension, chassis and electrical system design for the 2009 XT as well as steering Bad Boy Buggies towards industry-leading vendors for many of the systems and components. New management at Bad Boy assumed ownership of the work and has since carried the design forward.

In 2006, Gary Gustafson's CatComm system developed for Arctic Cat won "Best New Innovation" award from American Snowmobiler.
Automotive and Powersports Supplier Backer HTI, a sister company to Calesco benefitted from G-Force OEM Sales Consulting.
G-Force put together a successful media launch for the Gravely Atlas JSV from Ariens Corporation
While employed by Polaris Industries, Gary Gustafson was project leader on an instrument cluster that has been in mass production for 13 years, on dozens of ATV, UTV and Snowmobile models--approaching 2,000,000 pieces in the field.
"Gary Gustafson developed substantial new advertising accounts for our industry-leading publications and Television Show Snowtrax and Dirt Trax"--Matt Lester, CEO
"In a two-week period, Gary had developed more and better branding than I had in ten months. The ROI was greater than I could have hoped for with G-Force Consulting." --Michael Killian Ride-Tek Gear
"Gary has well-rounded experience in the powersports industry, and his expertise with electric vehicle systems proved particularly valuable. We relied on him to deliver on-time and he was a key partner for us.”

Matthew Simister
Engineering Manager, 
Primary Transmissions
Fallbrook Technologies Corporation
Designers of the NuVinci
Continuously Variable Transmission
Gary Gustafson was instrumental in Fallbrook Technologies' entry into the electric ORV drive train market.
Gary Gustafson prototyped the electronics on the first Active Descent Control system for Polaris Industries
When Camoplast spun off their plastics division EXO-S, G-Force Consulting provided in-depth snowmobile ski research for the transition.
“Gary’s vast knowledge of the motorsports industry has been pertinent and insightful.  He is especially knowledgable of manufacturer-supplier relationships in the ATV and snowmobile market.  He also has an extensive list of industry contacts.   Gary has helped us focus on the markets, manufacturers and industry contacts to help us grow quickly without making some painful or costly mistakes.”   

Reg Nicoson, CEO, EarthX Motorsports
Find out how G-Force Consulting clients have benefitted from my research

With over 20 years of experience in overcoming an incredibly wide array of challenges, my company G-Force Consulting Inc. has helped numerous enterprises achieve their business goals. Mouse over the thumbnails to the right or scroll down to see a few examples. I'd love to add your company to the hit parade!

View more client feedback on my 
LinkedIn profile:
"Gary has been incredibly helpful to me throughout both the acquisition and purchase of Symtec, Inc. Prior to the purchase he did extensive, detailed, and accurate research on the company, providing me with a report with both data and suggestions. 

During the transition period, he helped with developing our product development pipeline and process, lending his extensive industry knowledge to help us to upgrade our processes. 

Gary’s industry connections and knowledge have been a tremendous asset to me and my company, I would recommend him to anyone looking for M&A analysis in the powersports industry, as well as anyone looking to improve their technical development processes." 

Riley Harlan,
President of Symtec Inc.
Makers of Heat Demons Heated Grips
"I recently hired Gary for a consulting job in the Power Sports market related to the UTV industry. His level of detail and punctuality in providing the deliverables defined in the assignment were outstanding. Gary's knowledge and relationship in the market provided us with keen insights we did not expect. I would recommend Gary and G-Force to anyone needing a consultant in the Power Sports markets."

Guy CiPresso
Director of Sales & Business Development
AmSafe Commercial Products Inc

"As the new owners of Benz Silent Rider (now The Silent RiderTM) we needed assistance with the development of a sales and marketing plan that would assure us long-term growth in the power sports industry. We required someone with knowledge of many functional areas and well-rounded experience to guide us into the future. Fortunately we found Gary Gustafson of G-Force Consulting. His knowledge of technical issues coupled with his marketing expertise sets him apart from most consultants I’ve worked with. He is able to show “big picture” views of how to get our product out to the marketplace.
His ability to recognize industry trends, steer us toward current and future opportunities, and away from dying trends has saved us valuable time and resources. Gary provided insights into complex development projects that kept us from spinning our wheels with unnecessary distractions to our growth objectives. He did not just provide boilerplate industry reporting, but rather an executable strategy to help better position The Silent RiderTM in the marketplace. This included contacts to pursue, plans to execute and feedback on what areas to concentrate on immediately. This has been valuable to the formation and execution of a well-defined marketing plan. I would recommend Gary’s services to anyone looking to grow their business in the power sports industry."

Tom Sullivan 
"The Silent Rider" 
ATV silencer manufacturing
“Gary is a leading industry expert in Powersports. He is very knowledgeable, thorough and provided great insight to our specific market application that we were unable to find elsewhere for the same value. We would highly recommend Gary for his deep understanding in this industry.”

Mandy Hunt
Grakon LLC

“I've consulted with Gary a number of times over the past couple of years, and I've found him to be very knowledgeable about trends and players in the powersports industry on both enginering and marketing issues. He's also extremely easy to work with and a clear thinker. I'll be coming to him for advice in the future.”

Stuart Mieher
Select Equity Group
"Gary was very helpful in launching a new business venture for our company. Kolpin Cabs was introduced at the Indianapolis Power Sports Dealer Expo, and he arranged a very high-profile media exposure. Gary has done press releases and arranged magazine articles for this new product release in a timely and organized fashion. He is also a very qualified Electrical engineer, and continues to support our business in this area as well. Gary is very approachable and easy to deal with, and extremely articulate in many fields. Business is fun AND productive when you can work with people like Gary!”

Jim Webber
Kolpin Powersports 

"On behalf of ARGO, I would like to thank you for the outstanding article you wrote about the HDI 750 for our website."

Mohammed Azzah
Ontario Drive & Gear
Manufacturers of ARGO utility vehicles
"Gary has provided excellent value in promoting our small business. We would highly recommend his services to anyone in the powersports business segment. We could check boxes on all the positive attributes. Top qualities: Expert, Great Results, Good Value..."

Don Blackwell
Owner 3BR Powersports
USB charging systems for
Motorcycle, ATVs and Snowmobiles

“Gary, does outstanding detailed work. His market assessment of our products was in depth, and allowed us to create a solid go forward strategy.”

Rob Burkhart, VP of Sales and Marketing
EXO-S Plastics

“Bosch’s Two-Wheeler & Powersports group, recently held its Global meeting in Farmington Hills, Michigan. Attendees included middle to senior executives from Japan, India, and Europe. We wanted to invite a keynote powersports consultant with a creditable reputation and deep knowledge of the motorcycle and powersports industry. Gary didn’t disappoint providing his valuable insight and perspectives on main players, key technology trends and key success delivering exciting innovation products. We’d gladly welcome him back for a return engagement.”

Winson Wang, Robert Bosch LLC
Two-Wheeler & Powersports division
North America Product Manager